This is a long article with many interesting skill and knowledge parts and by far the best brochure marketing article in the world; In fact, it is the first chapter of the Advanced Tourism Brochure Marketing Package published by T-IM.com; therefore, your content is also great for any business that has a marketing brochure.

This article is very complete and has 2 parts:

Part 1: The Top 7 Serious Brochure Marketing Mistakes

Part 2: The second 7 more bugs to reveal.

Because the length of the full article makes it difficult for the reader to read and remember, I am only providing part 1. At the end of this article, there will be a link to part 2 and a friendly print version of the entire article.

Keep reading.

Part 1: The Top 7 Serious Brochure Marketing Mistakes

A well-planned and carefully designed tourist brochure will increase the service business; especially is the tourism business. But many tourism marketers don’t make effective use of their brochure and leave out important elements. That is a cost, a real damage to your business.

If you have a marketing tool to use, you ultimately need to exploit its benefit; If you can’t take advantage of the promotion tool, the money and time of publishing the tool is one of the biggest costs. The second cost is lost prospects trapped by your competitors using this same tool to its fullest power. And the third created by the weakness of your integrated marketing plan: You don’t know how to use one among many of your marketing tools effectively, how can you use the rest to get the most benefit from your marketing mix?

Mistake 1: Brochure is created as the sole fighter on the marketing battlefield. It is used alone, separately, without the support of another marketing tool. There is no marketing plan as the basis for your brochure. We create the brochure because the other has it, even if it is a lot. And the second reason is that if we do a travel and hospitality business without having a brochure, it looks like it is not a tourism business.

– In fact: any advertising, including brochures, should be part of a company’s total marketing plan. If your marketing strategy determines that tourism brochures are an effective method of reaching your target audience, carefully design the best possible brochure.

Mistake 2: The most costly misconception is that the brochure sells: that a prospect will read the entire brochure with glowing adjectives and sign a contract as a result.

– In fact: A brochure, in this context, is a brochure or booklet that describes an organization and its function, or a hotel with its services… it can be used to explain all or a segment of an organization or a service provider.
For example: we can design a brochure about our travel company, it includes the mission of the company, the portfolio and all kinds of services… that we offer.

We can also design a brochure about one of your favorite services, like a special tour, just to promote it!

A good tourism marketing brochure should do its job as a good overview of an origin, destination, hotel or travel company inspires the reader to the next step if they are interested in the provider’s services.

If a brochure catches the eye of a random visitor or traveler who does not have an exact determination to buy or use, getting them to read it and making a good impression on the image of the service provider is often the sentiment of a professional, you can be perceived as a good marketing brochure, even if the reader doesn’t take the next step at the time, simply because it is not in demand at the time.

That is the situation when a brochure makes its brand responsibility in the mind of a future customer. It’s a good job for a normal brochure.

Mistake 3: Another familiar trap in the mind of a brochure publisher is the concept that people read the brochure thoroughly and carefully.

-In fact: a brochure, however attractive or complete it may be, is usually just a glance. It can be read in conjunction with other materials to get a general impression of a company. But it was rarely devoured like a novel.

Mistake 4: The brochure does not contain all the elements of a competent marketing message.

-In fact: the pieces of information are not enough. Your brochure should lead your prospects through your message from start to finish. You must provide all the facts and persuasion necessary for your prospects to take whatever action you want them to take.

Mistake 5: The brochure does not contain a detailed list of the services you offer.

-In fact: a potential client will often look at your list of services to see if it provides what they need. If they don’t see what they want, they may assume you don’t provide those services and call someone else. Be sure to list all the services your visitor is looking for.

Mistake 6: The brochure does not explain how it is different from other competitors. There is no unique selling position advantage for you. You look like the rest, and the rest is the same you.

-In fact: if your prospects don’t know about your competitive advantages, they often don’t have a clear reason to use or buy your services other than from another provider.

(Here I tell you more about your competitive advantage:

A competitive advantage, by nature, is your unique selling position, which is the foundation of your marketing strategy. All marketing tools are used interactively in a period throughout a strategic marketing plan for your services. This marketing plan originates from many factors, such as the holiday season, the target visitors, the marketing budget, the quality of our services, the market trend, the marketing strategy of the competition… but the most important is your target group.

You can discuss this useful marketing topic on the internet tourism marketing forum to improve your internet sales and receive the great benefits of the forum.

http://www.tourism-internetmarketing.com/parent_page/Frequently_Asked_Question.htm#benefit

So if you can figure out exactly who your target group is from a marketing plan, target tourism, and attract them through a targeted brochure, you’ll know how to create the competitive advantages for your brochure marketing campaign.)

Read part 2:

Part 2: The second 7 more bugs to reveal.

http://www.tourism-internetmarketing.com/brochure_marketing/tourism%20_brochure_marketing_index.htm

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All David Kan articles published on this website may be reprinted or published on another website and the author’s biography remains intact.

Advanced Tourism Brochure Marketing Package published by T-IM.com (http://www.tourism-internetmarketing.com/ebook/tourism_brochure_marketing_ebook.htm)