Mobile marketing is the recent buzzword and push notification is definitely an indispensable part of this promotional journey. Reaching out to users outside of app usage was not an easy task, but push notifications have made it possible. You have the power to stay out of the way without getting lost in the colossal multitude of unread messages. Although push notifications are the ideal way to grab user attention, they can be easily manipulated if, in the wrong hands, doing the wrong thing is more influential than the right thing.

Issues

According to a report published a year ago, people find push notifications really annoying. The fact is that push messages are nothing more than attention seekers. They like to capture user feedback by being a direct line of communication between the client and the application. It is important that only relevant messages reach the app user without angering them. The problems that usually arise in the case of automatic notifications are:

When the user consents to push notifications, marketers need to ensure that only relevant updates reach the customer by learning their set of preferences.

You should realize early on that push notification is a privileged tool that should not be used to spam users with frequent messages throughout the day.

The wrong timing can annoy a user and cause them to instinctively delete the app. To avoid such a thing, set the timer for the relevant alerts.

· Before sending any push message, certain criteria like age, time, basically all user information is mandatory because otherwise you are bound to send wrong messages to wrong people.

Push ads via notifications are a complete no for any user who wants to stay with you and like your app.

· Late messages can annoy people to the core.

· Marketers should ensure that opting out of push messages is as easy as opting out of notifications. Easy setup can prevent customers from removing the app completely.

Industry overview

The year 2015 was considered to be the game changer for the push notification industry. From general push messages, the focus shifted to targeted notifications to target users based on their preferences. The shift from non-spam push messages to planned tactical messages significantly improved engagement, retention, and the consumer experience. Every industry must be flexible enough to stay ahead of changing streams of customer needs. Fashionistas and creators struggle to imagine the next popular trend, while medical scholars try to answer nature’s toughest questions. Becoming a leader in a particular industry, setting trends is more important than just blindly following them.

Push notifications are the cheapest and best way to boost app retention and engage your customers. But often it is applied thoughtlessly, insensitively, and honestly unseemly. A new report from Accenage based on more than 38 billion push messages suggests that if push notifications are properly applied and used, push messages can have a major influence on Android (until the release of Android M OS), with 100% subscription. omitted.

20 interesting solutions

Push notifications are just as important as the user experience (UX) of your app because researchers believe that more than 71% of app uninstalls are typically triggered by push messages. The bottom line is that bad push practices can be harmful, as push notifications directly affect users and not devices. So let’s take a look at some of the best practices for pushing to hit the mark.

one. Respect for the specific local time zone

It’s quite easy to think and act according to your own time zone like “it’s 8pm in India, so let’s start circulating the push messages”. Push notification doesn’t work that way. When your customers are engaged, it becomes vital that your messages reach the user at the right time when they are ready to receive them according to their time zone. A decent push service will definitely reduce server load and stagger messages in a window if necessary.

2. Internally prioritize a message

What is prioritizing a message? Marketers often think, the more the merrier. Right? It is not the same in all cases. Many times, more can reduce your income, your users, usage, comments and everything. Sending 23 to 50 notifications a day to customers can not only irritate them but also cause them to uninstall an app. Therefore internally prioritizing a message to a maximum of 5-10 per day can help and accommodate most applications.

3. Avoid generic impulses

Considering a hard limit for multiple inserts per day can be an effective practice. You may be thinking of shipping various services that can help your application interact with the user, inform the user, and gain insight into the user’s preferences. But, generic impulses can be called bad practices. Giving preference to transactional messages can capture more user attention.

Four. Value your user’s dream

When it comes to the night, people usually want to sleep well to start a new day. Cell phones often go silent or do not disturb while people sleep. Considering this, do you really think that people actually have time to check all the push messages that arrive overnight or early in the morning? Therefore, marketers should also value user sleep and limit notifications to the day. Perhaps a summary push notification in the morning can be more effective than 10 strange messages at night.

5. Personalize content for users

Push messages can be personalized and sent to users to make them more valuable. Except for junk and irrelevant messages, news alerts, offers, and chats based on user preferences can make a positive impact. Numerous marketing automations are possible with some very basic data input. Like how long the app was installed on your device, what level of gaming you currently have, its last usage, and many little things can help personalize push messages for users.

6. Favor transactional impulses

1:1 push messages that are typically targeted at a single user and are typically not unique to the audience split are called transactional pushes. For example, your package is being sent or there is a new like, and more. Such notifications fit perfectly as per the definition. However, punctuality is one of the best practices that one should adhere to.

7. Customize with username

When a message is intended exclusively for one user and is indicated by the user’s name in push messages, such as Ronit, it is time for your doctor’s visit in another 4 hours; people take it more seriously and really like those notifications.

8. Keep it simple and short in 10 words

To create impact in the mind of the users, 10 words are more than enough to convey the right message that you want your user to know.

9. Correct Implementation of Technology

To keep the 71% stats shown above at bay, it’s very important to implement notifications correctly. It’s not just about certificates and provisioning.

10 Seeking permission is indeed vital

The pop-up alert that appears at the beginning of the installation of an app asking for permission is ideally the most important checkpoint. Without the user’s permission, notifications cannot be sent.

eleven look for a 3^rd party service

Setting up push notifications is not an easy task to do on your own. Seeking the help of the third party service is the best option in terms of coverage, consistency and good features.

12 Opt for content preload

If you’re directed to some content in your app via a push message, you’re most likely preloading it with the available API. This may delay pushing by a few seconds, but you get the UI out of the box, without waiting for the irritating loading screen.

13 Easy availability of notification settings

Difficulty locating notification settings can be annoying for customers. The easy availability of the setting to turn notification off or on is vital.

14 Customize message based on location

Location-based appropriate meaningful messaging will build engagement with customers. Personalizing messages based on the user’s location can be a great practice.

fifteen. Thinking outside the box

It’s important that you deliver targeted value and unique content to end users while incorporating push notifications into your planning strategies. This requires innovative thinking. Push ads are not just one part of your communication approach; it’s one part of mobile customer engagement with your brand.

sixteen. smart segmentation

CRM software or in-app behavior should be the smart factors for smart segmentations. Both user behavior and user profiles are necessary for sound division planning.

17 KPI definition

The mobile key performance indicator can help you understand actual interactions, long-term retention/conversion, and revenue/lifetime value of the product, while click-through and conversion rates only help you understand the preliminary achievement of a campaign.

18 Content plays an important role

The content of your message has a strong impact on the success of push notifications. Such as, “off”, “discounts”, “promo code”, etc. They have strong consumer interest.

19 rich pokes

In addition to text content, Android forever lol and iOS 10 feature major advancements. Now your automatic previews can include images and GIF videos. For arbitrary views from your iOS 10, you can study in detail.

twenty Delete expired messages

Once the message loses its relevance, it should be automatically deleted. For example, the 50% discount on shoes was a valid offer a week ago but is currently not valid for the user, so it should be automatically removed.

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