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4 reasons your retail business needs a mobile app

The mobile epidemic is spreading. Today, there are more than 2 billion active smartphone users around the world. And all these people choose a smartphone as the most convenient device for most of their daily tasks. The possibilities in this market are limitless, and if you haven’t done anything to use them yet, it’s about time you did. In this article, we will explore why a website is no longer an option for online retail, what benefits you will get from creating an attractive retail mobile app, and what functionality you will need to include there.

Your site is not enough

Ask yourself which device you use the most. Is it a PC or a phone? I am sure it is a smartphone. Now ask yourself what is easier to work with a mobile app or a website through a mobile browser. I think the answer is obvious. And we are not the only people who have noticed the difference. Here is some statistical data taken from the PR Newswire portal to prove my point:

  • Mobile app users browse 280% more items compared to mobile websites.

  • Mobile apps have 90% more products added to cart compared to mobile websites.

  • Mobile websites in retail have a conversion rate over 100% lower compared to mobile apps.

The numbers clearly show that mobile apps perform much better in areas such as increasing customer engagement and increasing profits. And one more thing to keep in mind, the Flurry Analytics portal has calculated that modern mobile device users spend approximately 90% of their time working with apps and only 10% browsing.

You see the statistics and you have to draw conclusions because your competitors do. We get thousands of retail mobile apps every day and there are a number of reasons why business owners create them.

Benefits for companies

All these phrases like “business improvement” and “increased profits” sound very confusing. Let’s talk about the real benefits you will get after your retail app launch:

Dirty increase. It was estimated that more than 85% of users who installed a retail application use it regularly. Almost 55% of these people have made an in-app purchase in the past month.

Very promising statistics, right? Plus, with the help of discounts, special offers, and a mobile shopper loyalty program, you can easily break these records. For example, Alibaba, an online retail app famous for its discounts, has the highest earnings of mobile users – nearly $ 25 per user per month!

Extinguish competitors. This business is taught and the career is very intensive. Did you know that 60% of all entrepreneurs interviewed in the retail sphere confirmed that they are ready to start their own application development or have already launched one? Modern applications are very easy to use, have a much more intuitive interface than mobile websites and 45% of the people who participated in the AYTM survey said they prefer to make purchases through a mobile application rather than a website . Sounds like a lot of people, right? Do not give these customers the opportunity to choose another application. Get in touch with a mobile app development company and launch your product faster than your competitors.

Build loyalty to the brand. Brand recognition and loyalty are a great asset to your company. Many companies are trying to build their marketing campaigns in ways that increase the popularity of their brand. That is one of the main reasons many entrepreneurs create their own mobile app.

Improved in-store experience. It was estimated that more than 50% of customers can use a mobile application and make purchases in a physical store. Which means that these notions are not mutually exclusive. Also, one can help another. In this way, you can enhance your in-store experience with the help of a mobile app.

For example, with a barcode scanner app, your customers can learn more about a product and its quirks without having to ping a staff member. In addition, your customers can reserve products and pick them up whenever they want.

MVP Role List

Still, there are a few features that are absolutely must-haves in your retail mobile app. Are here:

Convenient catalog. It has to be a really well organized and structured catalog to help users save time and nerves. Here’s a tip for you, use only high-quality product photos and keep your catalog up to date. Nothing drives customers crazy like an item they can see in the app but can’t buy because there aren’t any.

Many filters. Customers are very demanding nowadays, so it would be useful to add additional filters to the usual ones, such as size, color, etc.

Convenient payments. Add multiple payment options. Not everyone uses only Visa or MasterCard. The different options give the user the right to choose. It would also be great if you add the total cost feature to your shopping cart, so that a user can see if they have enough money or if they need to exclude one or some items.

The information we have listed above should become a guide for you if you want your retail business to flourish. The modern era demands only modern technologies and approaches. Don’t waste time and give your customers the opportunity to shop in comfort!

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