Webinars are a great way to get qualified leads, develop expertise, and generate interest in your business.

Sometimes you will make mistakes. But there is no reason to reinvent the wheel when it comes to webinars. Someone has had a webinar before you and has perfected the best way to do it.

Don’t practice

It is important to practice your presentation as well as hand the microphone / controls over to others who may participate. Understanding how everything works before the big event will make everything go better.

Lack of preparation

In addition to practicing, it is important to prepare for your event. Make sure your microphone works and make sure you have a quiet space. Prepare your presentation and study any questions people might ask to be ready with some answers.

Don’t configure landing pages

When you are serious about selling something or providing information on any topic, it is important that you care enough to create a sales page or landing page for it. It is the best way to get more conversions.

Skimp on professional assistance

You cannot do everything yourself at all times. Sometimes you are good at one aspect of webinars, but not others. Why not outsource some of it to other people so you can focus on what you do best?

Establish a topic too broad

You want to limit your topic to a very small area, because you don’t want to overwhelm your listeners. Viewers will shut down when you throw too much information at them. Also, a limited theme is easier to market and you can be more confident in engaging your target audience.

Not understanding what your audience needs

Your job is to solve your customers’ problems. You can’t do that if you don’t know who they are and what they need. When you focus on problem solving, you will come up with a better topic.

Don’t market your webinar

There is simply no such thing as “Build it and they will come.” You really have to do something to spread the word. Use social media, blog posts, articles, guest articles, and whatever else you can use to spread the word.

Forgetting to test the technology

Although problems can arise no matter how many tests you do, give it a try anyway. The more tests you run, the more likely everything will work out. You can never know for sure how the webinar will unfold, but the tests will help you feel more comfortable.

Not having a webinar

The biggest mistake you can make is not having a webinar. Once you do it a couple of times, you will be hooked. They can be as small and cozy or as large as you like. You can have them often or rarely, it is entirely up to you.