Elvis Jesus burst into the fashion world in 1997 taking a ‘live-fast die-hard’ Rock’n’Roll approach to the trends, fashion and style of the time. He introduced chaos, glamor and philosophy to the industry, almost instantly developing a worldwide subculture of dedicated fans; these fans had been demanding something fresh, dazzling and daring – Elvis Jesus’ scintillating release exceeded these demands in high-octane style.

The name Elvis Jesus comes from two of the most iconic figures in history: Elvis Presley and Jesus of Nazareth. The two figures appear frequently throughout the designs, often in unlikely and sometimes controversial ways. A good example of this is found in one of his T-shirts from the Autumn/Winter 2009 collection. The T-shirt is called ‘Pulp’ and features the characters of Elvis and Jesus dressed in suits and holding guns, like the famous scene from Pulp Fiction. involving John Travolta and Samuel L Jackson, just as they are finishing up in the apartment scene at the beginning. of the movie. Another example is from the same collection. Features Elvis and Jesus recreating the iconic poster from the 1990 film ‘Goodfellas’. This poster features the tagline ‘Godfellas’.

Kinky Friedman is another inspirational contribution with her book ‘Elvis, Jesus and Me!’ – A cult favorite released in 1993. Glimpses and traces of Friedman’s biggest, no-holds-barred attitude and personality are prevalent throughout the Elvis Jesus collections. Elvis Jesus doesn’t just celebrate the counterculture, he actively embraces it and, in many ways, redefines it. This is not a brand for people who follow trends, this is for people who look at trends with a certain amount of disdain and believe that they simply don’t need to follow them. They don’t need to, simply because they are already above and beyond whatever popular trend can do for them.

Elvis Jesus prides himself on pushing his great styles and designs to the limits of what is predicted, expected or offered elsewhere. This is a Live-Fast, Die-Hard brand with a massive following of counterculture fans, fans who live for the thrill of being introduced to a new Elvis Jesus collection and embracing it. You use an EJ item as much as he uses you: both contribute to each other, altering the way things are perceived and their interactions with and around other people.

EJ’s following includes the elite of the UK and European fashion press, including Vogue, iD, Tank, Intersection and Sportswear International. It is also known that many celebrities are disciples of EJ clothing.

Where to buy:

Elvis Jesus operates a strict distribution policy, so finding his products can often be a bit tricky. They tend to favor specialty and independent stores over faceless chain stores (and good for them!), so shopping online is often difficult.

USA

SSense.com

rocket style

United Kingdom

Sa-kis.co.uk (International Shipping)

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