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Benefits of getting a product on home shopping channels

Getting a product on QVC (or getting a product on HSN or other home shopping networks) is a goal for many companies and/or inventors. In fact, for many companies or products, it’s one of the most important steps they can take.

But why is this so? Especially in this age of mass media and websites, where something like television seems to be diminishing. Why is it such a primary goal to be in home shopping channels?

The answers are many, and I will go over some of the great benefits of taking your product to television.

The first benefit, obviously, is massive exposure. QVC, HSN and other home shopping networks include some of the biggest television networks on the planet and have eager and enthusiastic audiences. While much of commercial television has seen a steep decline over the past decade, home shopping networks remain relevant and strong. Your audiences have favorite hosts, favorite product types, and are regular viewers. And most importantly, they have money to spend.

The second benefit is a large influx of sales. This huge audience that home shopping networks dominate is a buying audience. Hundreds or (even thousands) of sales per segment are quite common. In fact, there is no single sales tool as effective as a space on a home shopping channel (also, don’t forget that all home shopping networks also have massive websites and do online marketing pretty well). ; I just got a “check email for these deals” from QVC as I write this).

Another side benefit of all this exposure is being seen by specific, important people, like chain buyers. Don’t think for a minute that chain retail shoppers aren’t watching home shopping channels. They’re looking, and this often gives them insight into not only new products, but also what kind of products the public is most responsive to. Getting your product into a retail chain can be difficult, but if you’re at QVC (et al) first, it becomes a lot easier.

So we have exposure and sales, the two most important aspects for most companies. What else is there? How about a chance to hone your own sales and presentation skills? When YOU are on camera, you are selling (with the help of the host, of course). But this really allows you to show off your sales skills and your enthusiasm for your product. I realize that not everyone will buy into this part, but for a certain type of entrepreneur, this type of sale can be invaluable.

To conclude, the simple premise is this: Getting a product on TV can be very rewarding, in more ways than one.

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