If you want an attractive Facebook business page, here’s what you need to know:

1: Don’t confuse company pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook business page, you’ll miss out on content creation tools, analytics, and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can interact with you.

2: Do not create a ‘professional profile’ associated with your business.

Let’s say you have a personal profile on Facebook and want a second profile for professional reasons. This is against Facebook’s terms of service and could get you in trouble.

3: Choose a friendly and attractive cover photo.

This cover photo takes up most of the space above the fold of your page, so you’ll want a high-quality image that grabs and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep the words in the picture short and to the point.

Faces work well to hold attention and bright colors are good too.

4: Use a profile photo that is easy to recognize.

It could be your logo or your headshot if it’s the face of your company.

Being discoverable is important to being found and liked, so choose your image carefully and then use it consistently.

5: Complete your ‘About’ section.

This is no longer visible when visitors land on your page, but it is still one of the most clicked elements when they want more information about your business.

Enter your overview, company information, your story, or whatever fits your business.

6: Add a call to action button.

This is a great way to drive traffic to your website and build your list. Your call to action button could be for visitors to watch a video, sign up for your list, etc.

7: Post frequently, but not too much.

If you don’t post for months at a time, then your business doesn’t look professional. Hell, you don’t even seem to be in the business anymore.

But if you post non-stop, you will probably annoy people.

It’s a matter of finding that middle ground, and that can vary from business to business.

8: If you have time to respond, let fans message you privately.

It’s a great idea to allow your customers and fans to send you private messages; this can result in better customer service, fewer public complaints, and even more sales.

However, if you don’t have time to reply to these private messages, it would be best not to enable private messaging.

9: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

10: Pin important posts to the top of the page.

As you post, the oldest posts are removed and buried. But there are times when you want a post to stay on top, even after you’ve published new posts.

You can pin one post at a time and use it to promote events, offers, and announcements.

11: Post visual content to your timeline.

Photos and videos are up to 40 times more likely to be shared on social media, so take advantage of this fact and share a lot of visual content.

12: Consider using live video.

People typically spend more than three times as much time watching a Facebook Live video as they do recorded video.

13: Use Facebook targeting tools.

You can target certain audiences with personalized updates. Target by age, gender, relationship, location, etc., and then send highly targeted messages to those groups to get a higher response.

14: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeting your ideal customer and give it a try.

15: Measure your success.

Drill down into your Page insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It may all sound complicated, but you will quickly understand everything here.