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Musician websites: a new must-have model

For increased participation and fan momentum, all emerging musicians need the most important aspect of an online presence for music promotion: a website. A website is not just a place to sell your music, it can be much, much more. A website will attract potential fans and will be a place where current fans and super fans can get updates. A website is a place to post music, a tool to represent your brand, a portfolio for all your creations and merchandise. It’s the face of your band, the first thing people will see, and so a professionally built site will show that your music and band have reached a specific standard and already produce content worth listening to. It will act as the primary source for finding and helping others connect to your social media sites. Your website will make all of your content accessible.

To use your website as a fan engagement funnel, make sure you hit the big three; tackle the three different types of fans.

1) Potential Fans – For them, you want to make a solid first impression. What they want to see is a website that is easy on the eyes and easy to navigate. This includes your choice of colors, fonts, images, and order. These people don’t invest in your site, so they just want to quickly find the information they are looking for and exit; But these people can become new fans too, so include a music player with full versions of your best songs (free is the best way to promote music independently at first) and have all of this on the front page!

2) Current fans: These people are the vast majority of your fan base. For them, create a well-crafted bio that becomes personal and realistic. You can also try blogging and having content or images behind the scenes. Stay up-to-date and have easy-to-navigate merchandise, albums, tickets, and tour information on the site so they can boost your music promotion. Different price points and different designs will always be an advantage as well.

3) Super Fans: You may not have many of them yet, but they are the majority of your buyers and site visitors according to the well-known 80/20 rule. So keep them happy, constantly updated, and interested. Tell them the stories behind your songs, behind your lyrics, do some music PR on your side. Have a login system and a membership option to give them the option of exclusivity. Offer meetups and greetings and special previews.

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