Three keys to developing a personal brand
The Internet has sparked a trend called “personal branding.” The brand identifies and differentiates you, your company and your products and services so that you can stand out from the crowd, get noticed and get hired.
Personal branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise, identifying the real needs you can meet for your ideal clients, and then getting your message across consistently in many different ways.
You can identify, package, and market who you are to build a personal brand that leads to business growth, influence, and revenue.
Here are three key things you need to develop a strong personal brand:
1. A clear and unique strength, talent or experience.
Clarify your personal strengths, talents, values, and main area of expertise. Understand how you best connect with people. Consider what your target audience needs and wants, and then identify the value and expertise you can offer to meet those needs and wants. Communicate in ways that reach the hearts and minds of your target audience and connect with their core values and deepest desires.
2. Ability to clearly articulate that uniqueness.
The personal branding process is about being aware of your strengths and talents, and then informing everyone about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you are committed to, and how you can be counted on to act. It’s about having clear and key marketing messages to convey in all your communications with prospects and clients.
Your brand statement should provide a clear and concise view of your unique set of strengths and say why you can do it better than anyone else. You must be able to clearly and unequivocally express why you are different from others and what services you offer that make you unique and put you ahead of your competition.
3. The perseverance to communicate your brand consistently through many channels.
Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond.
Your brand is developed over time by all the associations made, the expectations fulfilled, the messages communicated and the services provided. A great way to send a consistent message is through an email newsletter that you send out regularly to your clients and prospects. You can write articles in your area of expertise so that, over time, people will come to know and trust you. They will know what you stand for, your knowledge and how you work with clients.
Establishing a professional brand is absolutely essential long-term sustainable business growth. In a crowded market, if it doesn’t stand out, then it’s invisible. Branding your products and services will give you an edge over your competition and enhance their value to your target market.
Personal Branding will differentiate you, your business, and your products and services so that you stand out from the crowd, stand out, and get hired.
The market is waiting for you to make your mark. What are you waiting for?
Personal brand it’s about knowing what you have to offer your market and what makes you different from the rest so that you can stand out and be recognized and remembered. You have a reputation for offering a product, program, or service that offers extreme value to your target market.
Complete your answers to the following to gain clarity on the unique aspects of your professional brand:
1. My top three personal strengths:
2. My top three talents:
3. My main area of expertise:
4. What my target audience needs and wants:
5. The value and expertise I can offer to meet those needs and wants:
6. What can I do better than anyone else:
7. What services do I offer that differentiate me and put me ahead of my competition:
Developing a brand identity is like putting together a puzzle. With a little thought and creativity, eventually all the pieces will fit together.