There is no doubt that the digital marketing revolution is advancing and improving every day. With the continuous innovation of advertising techniques, new technologies, staying ahead in this competitive field is important. Effective advertising is an essential part of the world of marketing.

Now the question that arises is … How do we make advertising effective?

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Here are 5 ad trends that will definitely make this year’s top digital bananas.

Mobile advertising first

People have been glued to their cell phones since their invention. It has made a niche in the list of human beings “Essential for the day to day”. Mobile advertising is one of the best ways to get attention. Crafting marketing strategies for smartphones and mobiles is important in this era, as half of the world’s population is now dominated by Millennials who have, in fact, been digitally connected since birth. A study titled ‘Mobile Ecosystem and Size Report’ reported that mobile marketing and advertising is expected to grow to Rs 10 billion by the end of 2018.

Companies like Domino’s and zomato are all about mobile advertising. SMS and emails are the medium for mobile advertising first.

Augmented reality

After the release of Pokemon Go, augmented reality has become something. Unlike virtual reality, augmented reality generated new information without creating something entirely new. It is a technology in which a user’s view is overlaid with a computer-generated image, providing a combined view. It helps to anticipate our purchases and make the right decision. Market and research analysts forecast that the global use of augmented reality marketing will grow at a CAGR of 30.79% over the period 2017-2021.

Revenues in the Video Advertising segment correspond to 0.01% of India’s GDP in 2018. IKEA uses this technology to the fullest. It has made people see if one of its elegant chairs will go well with the rest of the furniture in the living room!

Video advertising

Do you still remember an ad you randomly looked at a few weeks ago? If yes, then it is easier to understand the importance of video advertising. Videos, without thinking twice, are more impressive as they are more intuitive and interactive than text. They are great converters of leads when it comes to sales. According to Social Media Examiner, 60% of marketers used videos in their social media marketing in 2016. Customers generally spend more time watching videos, which are shared more than texts and reach a wider audience due to their visual appeal. Video ads have the power to deliver more information in less time. YouTube video ads are extremely popular right now.

Personalization and emotional advertising

Advertising campaigns have always been more effective. The message, when delivered at the right time with the right content, never fails to impress the audience. Garnish it with the pinch of emotions and you have the perfect advertisement to serve your customers! According to an infographic provided by USC’s University of Southern California, ad campaigns that performed well had 31% emotional content and 16% rational content.

Companies like Hyundai’s recent “Celebrating 20 Years of Brilliant Moments” ad campaigns have had a huge effect on audiences due to identifiable content. Vicks touched the hearts of many with his “Learning to Love #touchofcare” campaigns.

Chat bots

Facebook Messenger, WhatsApp, and other online chat platforms have taken the world by storm and will probably one day end the use of search engines altogether. How? With the help of Chat Bots!

They only serve as a virtual booking agent, but are also used for the sales perspective. It is no news that people spend a great deal of time in chat applications like WhatsApp and Messenger, with chat boxes it is easier for a business to identify potential customers and serve them accordingly. In recent times, there are many companies that are working with API (Application Programming Interface) in Messenger. For a better and faster response, companies use chatbots.

After Facebook introduced new features to chatbots, it hit 100,000 bots in April 2017, showing that interest from the business world continued to grow, and the response has tripled in 2018.

Chatbot integration with Messenger is an AI-based technology that is flourishing day by day. Kayak’s Bot is one of the best examples of the real potential of chatbots.