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Top beauty influencers on YouTube

Beauty YouTubers are mostly well known and are often referred to as ‘beauty gurus’, ‘beauty vloggers’ and/or ‘beauty influencers’. These are typically young women and men who create posts and videos about cosmetics, fashion, makeup, and other beauty-related topics on YouTube.

There are over 45,000 YouTube channels specializing in fashion and beauty related content, makeup tutorial videos, cosmetics/skincare shopping, beauty tips, and more just on the YouTube community. Every month, more than 50 million people watch more than 1.6 million minutes of consumer-created beauty and fashion videos on YouTube.

Some Beauty Influencers expand their career in the industry online and earn huge sums simply by using their channels as a way to branch out and use them for business purposes which are also run through collaborations with some cosmetic or clothing brands. They usually fall into their designated categories, like a product review, makeup tutorials, shopping, and personality clips. Other YouTubers chose to abide by simply uploading videos as a hobby and didn’t after how much money they could make from their videos.

Here is a list of the most powerful influencers or let’s say Beauty Goddess in the world of YouTube.

zoe sug

Born Brit aka Zoella on YouTube. She began broadcasting from her childhood room, her “hauls” of her or the web language of her showing cosmetic purchases. She now, she has over 11.6 million YouTube subscribers and has a best-selling beauty product line on the UK’s Superdrug chain at the age of 27. Her first novel, “Girl Online,” broke first-week sales records according to Nielsen BookScan.

michelle phan

Phan’s name is synonymous with an influencer-turned-entrepreneur a decade after posting her first video on YouTube. She is now a co-founder of the Ipsy subscription cosmetics box, which was valued at over $500 million in 2015. She has stopped posting sponsored content as her business has grown, quickly learning that it wouldn’t be sustainable for long as the viewers prefer authenticity over advertisements.

Huda Kattan

While working in finance, the Dubai-based businesswoman began blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire that includes Kim Kardashian’s favorite false eyelashes, which are also sold in vending machines with the Kattan’s face dotted on the lashes. side. Her makeup line is sold at Sephora.

nikkie de jager

Since uploading her first video in 2008, the Dutch makeup artist has built an enviable following of more than 7.2 million on Instagram. In March 2017, she debuted a collaboration with the professional line Ofra, which included liquid lipsticks she had designed and a highlighter palette.

shannon harris

Known online as “Shaaanxo”, she began vlogging in 2009 to fill what she saw as a void. “I was obsessed with watching YouTubers from the US and could never find anyone from New Zealand or Australia,” said the Kiwi digital star. Eight years later, she now owns a beauty brand, xoBeauty, which sells lashes and brushes.

jeffree star

Jeffree has been building a following online since the MySpace days. Today, her YouTube channel has over 4 million subscribers and a recent video announced a collaboration with Top Influencers list member Manny Gutierrez.

kandee johnson

She started blogging in 2008 and then uploaded her first vlog the following year using her grandparents’ old video camera. Soon she was hosting ‘glaminars’ or beauty and business seminars from her YouTube channel.

Manny Gutierrez

The digital star known online as MannyMUA was considering studying medicine when he began turning his attention to social media. Now, he’s part of a growing crop of top men’s makeup aficionados. He first gained a following on Instagram, then turned to YouTube at the request of his followers. Now, he is an ambassador for Maybelline with a total audience of over 7 million across his many associations.

dominican christian

Busy mom and full-time student with a full-time job, that’s how Christen started posting to YouTube in 2009. Now with an audience of over 4 million across all platforms, she’s now associated with L’Oreal. , Sephora and Urban Decay.

gross wayne

The British-born makeup artist has been growing her YouTube channel since 2009. In the year 2012, a tutorial on how to highlight and contour like Kim Kardashian has garnered over 11 million views to date and helped propel it big among the beauty. influential people

From professional makeup artists to amateurs reviewing drugstore purchases on camera. Today, these influencers had reached 135,000,000 followers, likes, and subscribers online.

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