The Bachelor of Business Administration is a very common option among people interested in administration. There are several types of BBA courses, some people choose to do a generic or specialized course. If you are interested in marketing management, market analysis and advertising, you can take a BBA specialization course in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard management themes, but the central focus is on marketing and advertising. Marketing is an important social process for any business as it helps them target the right and desired audience. It does not mean selling, but rather consists of economic activities such as the production of goods, the marketing function, the physical distribution of goods, and many other supporting functions. It prepares a company to act in times of difficulty and the individual is trained to perform crucial tasks, such as the analysis of the competition.

What does the course teach?

Marketing management is concerned with the application of management principles and business principles to promote and sell products or services. The evolved form of the marketing management course also includes digital marketing along with the traditional forms. Marketing management is very important for any business. All aspects, including financial services like lending and banking, require marketing. Through the BBA, students learn business processes and practices and understand how the economy works in the global marketplace. It benefits students by providing hands-on management training that can help them adjust to and work in organizations large or small. The course is also very rewarding in terms of benefits, incentives and salary package and is therefore a preferred career choice.

Some of the subjects taught in the course are:

Organizational behavior

Principles of Management

business communication

MarketingManagement

marketing process

marketing environment

Orientation and Positioning

product management

brand management

Human resources management

Financial management

Prices

distribution management

Marketing information systems

consumer behavior

Market research

Customer relationship management

International Marketing Management

The course equips you in skills such as decision-making and management. The advantage of taking a BBA course is that you can get a job in any industry, from media to automotive to fashion. You can also go for a job in the public or private sector, as everything requires marketing. Marketing also teaches you to understand consumer behavior according to which the company changes its strategy.

What is the scope of BBA Marketing in India?

Students who have graduated with a marketing degree can pursue careers in sales as executives or pursue research analysis. The course usually requires students to write a thesis or dissertation that can help in higher studies. You can opt for a generic or specialized Master of Business Administration. Marketing is also offered as a specialized subject in the master’s degrees. After earning your master’s degree, you can work as a chief executive officer (CEO) or chief operating officer (COO). Most importantly, any marketing manager needs to use new business strategies and strategic tools, technology and processes, and adapt to new situations.

The research you do in your undergraduate degree can also be useful for market analysis and studying the fluctuating market and strategizing accordingly. After your bachelor’s degree in business administration, some common career paths may include the following:

sales Manager

promotions manager

Director of Public Relations

advertising manager

Marketing manager

marketing strategist

brand manager

public relations specialist

Marketing manager

advertising professional

market analyst

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